Overview: Marketing

Unlock the Power of All-in-One Marketing: Streamline Your Strategy, Engage Your Audience, and Drive Results with Wind Solutions.

Updated at January 14th, 2025

Overview: Marketing Feature

In today’s fast-paced digital landscape, marketing success hinges on streamlined tools and a cohesive strategy. The "Marketing" module from Wind Solutions offers an all-in-one platform to manage your campaigns across email, social media, paid ads, and affiliate programs. By integrating powerful features like the Social Planner, Ad Manager, and Affiliate Manager, this module empowers businesses to execute comprehensive marketing strategies while maintaining consistency across channels. Whether you're scheduling social posts, launching email campaigns, or managing affiliates, the Marketing module simplifies complex processes with automation, detailed analytics, and customizable tools tailored to your unique goals. It’s designed to not only enhance productivity but also deliver measurable results.

 

Key Features

Social Planner for Streamlined Scheduling

The Social Planner allows you to efficiently schedule and manage your social media posts across multiple platforms. Features include:

  • Multi-platform Integration: Easily connect platforms such as Facebook, Instagram, LinkedIn, and more.
  • Post Scheduling: Plan your posts in advance with a calendar view.
  • Notification Alerts: Receive alerts for approval processes or account token expiry to ensure uninterrupted posting.
  • Analytics: Track the performance of social media posts and campaigns. Monitor reach, engagement, and trends to refine your strategy and improve content.
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Email Marketing

Craft and execute effective email campaigns with Wind Solutions' robust email marketing tools:

  • Templates and Customization: Use pre-designed templates or create your own to match your brand.
  • Performance Tracking: Monitor open rates, click-through rates, and conversions.
  • Workflow Automation: Set up automated email sequences to nurture leads and engage customers.
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Snippets

Create reusable snippets for consistent messaging across emails and communications:

  • Predefined Texts: Save time with ready-to-use responses for common inquiries.
  • Easy Management: Organize snippets into folders for quick access.
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Countdown Timers

Add urgency to your campaigns with customizable countdown timers:

  • Custom Deadlines: Set fixed end dates or durations.
  • Versatile Usage: Embed timers in emails and websites to drive conversions.
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Trigger Links

Track customer engagement and automate actions with trigger links:

  • Click Tracking: Monitor when links are clicked and by whom.
  • Automation/Workflow Triggers: Set up automated follow-ups or notifications based on clicks.
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Affiliate Manager

Grow your revenue with an affiliate marketing program:

  • Campaign Management: Track revenue, conversions, and affiliate performance.
  • Payouts and Analytics: Manage commissions and monitor affiliate activities.
  • Integration with Memberships Feature: Automate collaboration with affiliates using the Memberships feature. Affiliates can view their payouts, access shared media, and communicate seamlessly with your business.
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Brand Boards

Maintain brand consistency with centralized branding elements:

  • Logo and Typography Management: Store and update brand assets.
  • Color Palettes: Ensure all marketing materials align with your visual identity.
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Ad Manager

Launch and monitor ad campaigns on Facebook, Instagram, and Messenger. Use advanced audience targeting and optimized placements to maximize ROI.

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The Marketing feature in Wind Solutions provides an intuitive platform to manage all your marketing activities in one place. By navigating to the Marketing tab on the left-hand menu, you gain access to tools like Social Planner, Emails, Snippets, Countdown Timers, and more. These features allow you to connect multiple social media accounts, schedule posts, and streamline your marketing campaigns efficiently. With user-friendly navigation, businesses can maintain an active and engaging online presence.

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Social Planner

The Social Planner is your ultimate tool for organizing and automating social media posts. Connect accounts like Facebook, Instagram, and LinkedIn to start planning your content. Bulk upload posts using CSV files, review and approve posts before they go live, and leverage AI tools to create evergreen content. The Social Planner ensures your social media strategy is consistent and impactful.

Social Planner

The Social Planner is the central hub for managing your social media campaigns. Here’s how to navigate and utilize its powerful features:

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1: Feedback

Use the feedback button to share ideas, report issues. Simply fill in the provided fields and attach files if necessary.

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2: Social Planner Settings

Access advanced configurations such as notifications, categories, or watermark settings to customize your social media strategy.

Social Accounts

Within the Social Planner Settings, you can integrate and manage multiple accounts to streamline your operations.

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Connect platforms like Facebook, Instagram, LinkedIn, and more. Simply click the “Connect Social” button and follow the prompts.

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Communities

Assign users or sync updates for community groups and channels to ensure consistent messaging. Note that this option is linked to the Memberships Feature.

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Notifications

Configure reminders for token expiration, post approvals, or failures. Select templates and set reminder frequencies to avoid disruptions.

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Categories

Organize your posts with Categories for better segmentation and reporting. 

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To add a new category:

  1. Click the “Add New Category” button.
  2. Provide a name and select a color to represent the category.
  3. Save and start tagging posts accordingly.
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Watermark

Ensure your content maintains brand integrity with Watermarks:

  1. Click on “Add Watermark” to upload your logo.
  2. Adjust alignment, opacity, and scale for optimal placement.
  3. Enable auto-padding to ensure the watermark does not interfere with the content visuals.
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When uploading your watermark logo via the “upload” button you will get transferred to the Media Storage, there you need to double click your desired watermark logo to choose it.

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3: New Post

The New Post section offers multiple options to create and schedule posts efficiently:

Create New Post (from scratch)

The Create New Post interface provides an intuitive way to craft and schedule your content from scratch:

  • Select social accounts where the post will be published.
  • Write your content using rich text formatting options.
  • Upload images or videos to enhance your post visually.
  • Preview the post to see how it will appear on different platforms.
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Upload from CSV

The Upload from CSV feature simplifies bulk scheduling, download a sample file for reference:

  • Upload a CSV file with columns for text, images, and scheduled times.
  • Ensure your file follows the required format (e.g., date in YYYY-MM-DD HH:mm:ss).
  • Preview and confirm the content before scheduling to avoid errors.
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Social Planner Templates

Save time with our Social Planner Templates:

  • Browse an extensive library of pre-made templates categorized by industry and theme.
  • Customize the templates to reflect your brand's tone and style.
  • Streamline your content creation with visually appealing designs.
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Content AI

Our Content AI tool generates engaging content effortlessly:

  • Input a brief description of the post's theme and purpose.
  • Add keywords and select a tone (e.g., excited, professional) to refine the output.
  • Generate variations of the content for multiple platforms or audiences.
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More about this Feature in the Article: “Overview: Content AI”.

 
 

RSS Posts

Keep your audience updated with RSS Posts:

  • Link an RSS feed to automatically generate posts from the latest updates.
  • Set parameters for posting frequency and maximum posts per update.
  • Preview the content to ensure alignment with your social media strategy.
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Post Reviews

Highlight customer feedback using the Post Reviews feature:

  • Select reviews from platforms like Google or Facebook.
  • Customize the background, font, and caption for a polished look.
  • Share the posts directly to your social media accounts.
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Category Queue

Organize your content schedule with Category Queues:

  • Assign posts to specific categories for easy tracking.
  • Define posting times and days for each category.
  • Ensure consistent posting by queuing up content in advance.
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This is what it will look like in the “Content Tab”

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4: Planner / Content / Statistics

The Planner, Content, and Statistics tabs offer a comprehensive view and management of your social media activities:

  1. Planner: Provides a clear interface to view and manage scheduled posts. Utilize the tools to filter, organize, and plan content efficiently.
  2. Content: Displays a breakdown of content by categories, status, and performance metrics. This section helps in monitoring content effectiveness.
  3. Statistics: Offers detailed insights into post performance, engagement rates, and audience interaction to refine your strategy.

Planner Tab

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1: Social Acc Selection

Easily choose specific accounts to manage using the Social Account Selection:

  • Click the dropdown to view all linked accounts.
  • Select one or multiple accounts to focus on a specific platform or campaign.
  • Use the search bar for quick access to an account
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2: Timeperiod selection

Define the timeframe for your content overview or scheduling:

  • Click on the date range to open the calendar interface.
  • Select the desired start and end dates to filter posts within the specified period.
  • Confirm your selection to update the view.
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3: Filters

Streamline your content management with advanced Filters:

  • Sort posts by content type (e.g., CSV Upload, Template Library).
  • Refine results based on status (Published, Scheduled, Draft).
  • Include specific creators, approvers, or categories for precise control.
  • Toggle multiple filter options to tailor your view.
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4: List / Calendar View

Switch between List and Calendar Views to suit your planning style:

  • List View: Displays posts in a detailed table format, showing captions, status, type, and scheduled date.
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  • Calendar View: Offers a visual representation of posts by date, making it easy to identify gaps in your schedule.
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Content Tab

The Content Tab lets you monitor all Posts by the type as you will see in the following images and headlines.

CSV

The CSV section allows you to streamline the bulk uploading of posts, enabling efficient social media management. Here you can monitor your social media posts created by your CSV file upload with your content, upload it to the system, and assign it to the appropriate social accounts. This tool is perfect for large campaigns, ensuring consistent and error-free scheduling of multiple posts.

Recurring

This section lets you monitor your recurring posts.

Recurring posts ensure your audience remains engaged by automating repetitive content delivery. Whether it’s weekly promotions or monthly updates, you can schedule posts to recur automatically. This feature helps you maintain a consistent social media presence without constant manual input.

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Review

The Review section lets you monitor your Review Posts. Review Posts are useful to regularly publish customer reviews via your social media accounts.

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RSS

Monitor your RSS Posts here in this section.

RSS integration keeps your content dynamic by automatically pulling updates from your RSS feeds and sharing them across your social platforms. It’s ideal for sharing blog updates, industry news, or other syndicated content to keep your channels fresh and relevant.

Template Library

This section lets you monitor all your social media posts from the template library.

The Template Library provides a wide range of customizable designs for various post types, from promotional content to announcements. Select a template, personalize it to align with your brand, and save time while creating visually appealing posts that capture your audience’s attention.

Approval

The Approval section offers a structured way to manage content workflows within your team or organization. Posts that are "Pending Approval" can be reviewed, edited, and approved or rejected. This process ensures all posts meet quality and compliance standards before going live.

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Category Queue

The Category Queue section lets you monitor your Category Queue Posts. These Posts enables you to organize and schedule posts based on predefined categories. Set posting frequencies, prioritize specific content, and automate publishing for specific days and times. This tool is invaluable for keeping your content pipeline active and aligned with your marketing strategy.

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Statistics Tab

Visualize performance metrics with the statistics dashboard. Analyze total impressions, followers, likes, and top-performing posts across platforms. Understand your audience through demographic data and improve your content strategy based on insights.

Select specific social media accounts to view specific data by accounts.

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Emails

The Emails section allows you to design and execute professional email campaigns effortlessly. Use pre-made templates or customize your own to reflect your brand. With tools for scheduling, personalization, and analytics, you can optimize your communication and measure the success of your email marketing campaigns.

Emails

Campaigns

Email Campaigns

Filter and Searchoptions

The "Campaigns" section provides an organized overview of existing email campaigns. Users can apply filters to search for specific campaigns by status, execution date, or title. Options such as "Create Folder" and "New" enable efficient management and quick creation of new campaigns or folders.

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Manage Email Campaigns

This interface enables users to preview, clone, archive, or delete campaigns effortlessly. The dropdown menu streamlines actions for better campaign organization. Each campaign's status (Draft, Sent, Archived) is displayed for easy tracking.

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Create Email Campaigns

With options like "Blank," "Email Marketing Templates," or "Your Templates," users can create campaigns tailored to specific requirements. Templates include design and content ideas for a quick start. Customization ensures campaigns align with brand identity.

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  • Blank: Choose between the Design Editor (visual drag-and-drop), Code Editor (HTML editing), or Plain Text Editor for creating email campaigns. Each option is tailored for different user needs, from advanced customization to quick edits. (More about these Editors in the article “Email Builder/Editor in Detail”.
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  • Email Marketing Template: Browse pre-designed email templates by categories such as beauty, financial, or real estate. Filters and search functions make it easy to find suitable templates, ensuring fast and appealing email creation.
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  • Your Templates: Browse your own Templates and choose them to create your new Email Campaign.
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Workflow Campaigns

Workflow campaigns automate email marketing processes with further automation capabilities, ensuring timely and targeted communication. The section allows editing, enabling users to adapt campaigns to changing strategies. Users can view statistics for campaign performance. This is a direct integration of our Automation/Workflow Feature within Email Marketing and when creating a new one or edit a existing Workflow Campaign you will get transferred to the Automation/Workfows Feature.

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Create New Workflow Campaign

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View Statistics

Track metrics such as delivery, open rates, clicks, and bounce rates. The detailed graphs and data summaries provide actionable insights into email campaign performance.

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Campaign Settings

Adjust attribution windows, verified sender emails, and tracking preferences. These settings help ensure campaigns comply with regulations and meet user-specific needs. Note that these settings are accessible from email and workflow campaigns.

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Campaign Settings

Attribution

Define attribution windows to measure campaign success over a specific period. The flexibility to assign attributions ensures accurate performance evaluation for all campaigns or product-based efforts.

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Verified sender emails

Securely verify email addresses for campaigns. Verification ensures legitimacy and improves deliverability, protecting your email reputation.

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Sender Preferences

Set default sender and recipient emails for testing campaigns. This feature allows easy testing to ensure email functionality and content accuracy.

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Fonts

Choose and add Google Fonts to enhance email design. The preview option provides a clear view of font appearance before applying changes, ensuring a cohesive visual identity.

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Tracking

Activate Click Performance Tracking or UTM Tracking to measure engagement and link interactions. Add custom UTM parameters for more detailed analytics, enabling data-driven campaign improvements.

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Templates

Search and Filteroptions

The Templates section within the Email Marketing module offers a streamlined interface for managing and organizing your email templates. Using the Search bar and Filters panel, you can quickly locate templates by their name, status (active or archived), or other criteria. This ensures efficient navigation through large collections of email templates and facilitates faster campaign setup.

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Create Folder

The Create Folder option allows users to organize templates into easily accessible groups. By naming the folder appropriately during creation, you can categorize templates by campaign type, purpose, or any custom taxonomy, improving accessibility and workflow management.

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Create New Template

The system offers multiple ways to create a new template:

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Create Template from existing Campaign

You can convert previously used campaigns into templates for future use, ensuring design consistency and reducing repetitive efforts.

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Email Marketing Template

Browse a rich library of ready-made templates tailored to various industries and campaign goals.

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Blank Template

Create a completely new email using your preferred editing experience – Design Editor, Code Editor, or Plain Text Editor – providing flexibility for users of all technical levels. (More Information about these Editors avaliable in the article “Email Builder/Editor in Detail”.

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Import Email

This feature facilitates importing email templates from third-party platforms like Mailchimp, ActiveCampaign, and Kajabi. Following simple instructions, users can migrate designs or campaigns into the system seamlessly.

Mailchimp

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Active Campaign

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Kajabi

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Manage Templates

The Manage Templates interface provides full control over template actions. Users can:

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Preview Template: Check the design and content of templates before use.

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Clone / Share: Duplicate templates for editing or share them with collaborators.

Move to Folder: Organize templates into categorized folders.

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Create Campaign: Create a new Campaign based on the selected Template

Archive: Retire templates no longer in use.

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Delete: Remove Email Temeplates permanently.

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Statistics

The Email Marketing Statistics section provides detailed insights into the performance of your email campaigns, helping you evaluate their success and identify areas for improvement.

At the top, the Conversion Summary displays key campaign metrics:

  • Revenue: Tracks the total revenue generated from the email campaign.
  • Average Order Value: Indicates the average value of orders placed through the email.
  • Order Rate: Measures the percentage of recipients who completed an order.
  • Total Orders: Provides the total count of orders placed via the campaign.

The Engagement summary section highlights recipient interaction with your emails:

  • The metrics include Delivered, Opened, Clicked, and Ordered percentages, presented in a cumulative bar graph for clarity.
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The Performance Analysis panel offers a breakdown of campaign-specific KPIs:

  • Email Sent: Total number of emails delivered.
  • Bounced: Emails that failed to reach their destination.
  • Unsubscribed: Number of recipients who opted out of future emails.
  • Spam Complaints: Number of complaints registered.
  • Open Rate: Illustrated with a graph, showing trends in email engagement over time.

The top performing emails table ranks email campaigns by their revenue performance. Metrics such as Execution Date, Recipients, Open Rate, Click Rate, and Revenue allow easy comparison and identification of successful strategies. If no data is available, it prompts you to create a new campaign.

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The final section lists the latest email campaigns, focusing on metrics such as execution date, recipients, and engagement rates (open and click rates). This provides a snapshot of recent efforts to track progress and refine strategies further.

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Snippets

The Snippets feature helps save time by creating reusable text snippets for frequently used messages. From FAQs to promotional content, snippets ensure consistency and efficiency in your customer communications. Organize snippets into folders for easy access and quick insertion into emails or chats. This tool is also available from the Conversations Feature.

Snippets

The Snippets section streamlines communication by allowing users to create and manage predefined content blocks for consistent messaging. This feature integrates seamlessly within the Conversations tool for quick access.

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Two types of snippets can be created. Users can specify the snippet name, body text, and even test snippets by sending them to a specified email or phone number before saving.:

Add Text Snippet

Aimed at inserting quick text responses or instructions via sms.

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Add Email Snippet

Designed for crafting email-specific content, including a subject line and body, enriched with formatting options.

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Add Folder

Folders help organize snippets for better accessibility. Users can name folders and save them for storing related snippets together, ensuring an efficient categorization system.

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Existing snippets can be moved between folders, duplicated for reuse, or deleted if no longer required. These options allow users to maintain an optimized snippet library.

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Countdown Timers

Create urgency in your marketing campaigns with Countdown Timers. This feature lets you set fixed deadlines or durations for your promotions or events. Embed timers into emails or webpages to encourage immediate action from your audience, driving higher conversions.

Countdown Timers

Countdown timers enable users to create and manage dynamic or static timers for various campaigns. These timers can be customized and embedded into emails or websites, helping to create urgency and drive conversions. Users can choose from several options such as Clone, Archive, Copy Code, or Delete, which provide flexibility in managing existing timers. Each timer is displayed with details like type, end date, and duration.

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Creating a New Timer

The interface includes an option to create a new countdown timer by selecting the + New button. 

Users can select a countdown template from a variety of designs. Each design, like the Minimalist, Simple Timer, or Progress Timer, displays the remaining time in a visually appealing way. After selecting a template, users can proceed to customize it further.

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Timers can be configured as Fixed, Recurring, or Dynamic:

  • Fixed: A specific end date and time are defined.
  • Recurring: The timer resets periodically based on defined intervals.
  • Dynamic: Adjusts based on user-specific triggers, like email send dates.
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Additional settings include:

  • Time Zone selection to ensure accuracy.
  • Links for active or expired timers to redirect users to specific pages.
  • The ability to hide timers in Apple Mail or set transparent backgrounds (coming soon).

The styling section allows users to customize:

  • Typography: Adjusting font type, size, and style for both the counter and labels.
  • Color Options: Changing the colors for the counter, labels, separators, and background.
  • Padding: Adjusting the space around the timer for optimal layout.
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After creating a timer, users can generate a code snippet to embed the timer in emails or websites. Options to copy the code or link make the integration process seamless.

Countdown timers are a powerful tool to enhance marketing campaigns by adding a sense of urgency, which can significantly boost engagement and conversions.

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The Trigger Links feature helps track customer engagement by monitoring clicks on specific links. Use this data to automate follow-ups or personalize marketing campaigns based on user interactions. Trigger Links provide valuable insights into customer behavior and preferences. This tool is also available from the Conversations Feature.

Trigger Links

Trigger Links are an advanced feature designed to integrate actionable links into SMS messages and emails. These links enable tracking of customer interactions and triggering specific events based on user activity. This section integrates and is also available within the Conversations feature.

The interface displays a list of all created trigger links, showing details such as the link name, URL, and associated key. Users can filter, search, or manage the links using the provided tools.

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To create a new trigger link, users can select the Add Link button. This opens a form where the link's name and URL can be defined. Similarly, existing links can be edited by selecting the edit icon next to the desired entry. The simple editing form allows users to adjust the link's name or URL as needed.

Benefits

  • Tracking Actions: Monitor when users click on specific links, gaining valuable insights into customer engagement.
  • Automated Events: Use clicks on trigger links to initiate workflows, send follow-up communications, or log activities in the system.
  • Integration with Conversations: This feature is also accessible within the Conversations module, ensuring seamless use across different communication channels.

Trigger Links offer a versatile solution for businesses to track interactions and automate responses, driving efficient customer communication and improved campaign performance.

 
 

Affiliate Manager

Manage your affiliate marketing program with the Affiliate Manager. Track affiliate activities, monitor revenue, and set up payouts all in one place. This tool empowers you to build a strong network of affiliates, increasing your reach and driving more sales.

Affiliate Manager

The Affiliate Manager is seamlessly connected to the Memberships feature, enabling automated information exchange between your business and affiliates. This integration allows affiliates to access their payout details, view uploaded media assets such as promotional content or training materials, and stay informed about campaign updates—all within their affiliate dashboard in the client portal. This streamlined communication ensures transparency and efficiency, empowering affiliates to perform better while reducing manual effort for the business.

Dashboard

The Affiliate Manager Dashboard provides a comprehensive overview of your campaigns' revenue and affiliate commissions. Metrics like total revenue, conversion rate, and total customers are displayed prominently for easy tracking. The dashboard also highlights the conversion trends over time, showcasing the effectiveness of affiliate campaigns. You can access the performance of top affiliates sorted by revenue, providing insights into your most valuable partnerships. With the "+ New" button, you can quickly create new campaigns or add affiliates, streamlining your affiliate program management.

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Campaign

The Campaign section guides users through setting up an affiliate campaign. The process starts with connecting your Stripe account for seamless payouts. You can upload affiliates or create campaigns from scratch using a simple step-by-step interface.

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 Key metrics like revenue generated, customers gained, churn rate, and leads are summarized for every campaign. The "Submit Feedback" option ensures you can easily share any issues or suggestions with the support team.

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Create Campaign

When creating a campaign, the Affiliate Campaign Link Configuration allows you to define the sources, such as funnels, websites, or forms. Each campaign can include specific products for commissions, with options for one-time and subscription-based pricing.

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Set the default Commission for all or specific Products. You can also setup a commission for Leads, if this fits your business needs better instead of a product. Advanced commission settings enable you to set multiple tiers for custom incentives, making your affiliate program more competitive.

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Additional settings like cookie duration and payout terms ensure flexibility to fit your business needs. You can also customize the email template used for affiliate communication.

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Affiliate

The affiliate dashboard provides an overview of campaign performance, affiliate commissions, and revenue generation by affiliate. Key metrics like total revenue, conversion rates, and total customers are displayed at a glance, offering insights into campaign effectiveness. Here you can also submit feedback, select a timeperiod to display, export your affiliate data, add new affiliates and search/filter for your affiliates. When clicking on a Affiliate name or edit an affiliate via the three dot icon you can manage and view Information for the selected Affiliate as you will see further down.

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Add New Affiliate

Adding affiliates is streamlined with multiple options, including bulk uploads via CSV or individual entries. Affiliates can be assigned specific campaigns for targeted collaboration. The form requires essential details like email, name, and company, ensuring affiliates are accurately integrated into the system.

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Manage Affiliate

Detailed statistics for individual affiliates are accessible in the management section. This includes pending commissions, payouts, and active referral links. Affiliates' performance across campaigns can be tracked, with the option to manage referral links and view lead, customer, and payout details in one interface.

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Payout

The payout tab allows businesses to manage affiliate payments effectively. Users can filter payouts by status—pending, approved, denied, or paid—and search by affiliate name or email. This ensures timely and accurate commission distribution to affiliates.

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Media

The media section allows businesses to upload and organize specific media assets for different campaigns. These files can include promotional content, training materials, or branding resources, helping affiliates align with the company’s vision and messaging.

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Settings

Settings offer customization options for campaigns, including email templates, cookie life, and payout terms. Businesses can configure default settings for new campaigns while retaining flexibility for existing ones. Customizations like setup fee inclusion and auto-enrollment of new customers as sub-affiliates ensure adaptability.

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Brand Boards

Maintain brand consistency with Brand Boards, a centralized hub for your branding assets. Upload and manage logos, define typography, and set color palettes to ensure all marketing materials align with your brand identity. This feature is essential for creating a cohesive visual presence across all platforms.

Brand Boards

The Brand Boards feature allows users to personalize their texts, colors, and other brand essentials, ensuring a cohesive brand identity across all marketing materials.

The interface displays a list of existing brand boards with options to edit, set as default, clone, or delete each board. The "New" button enables users to create a brand board from scratch or select a pre-designed style.

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When creating a new board, users can choose from various pre-designed styles such as "Earth," "Lagoon," or "Tender," or start from a blank slate. These templates offer a variety of layouts and color palettes to suit different branding needs.

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Once a template is selected, users can:

  • Logos: Upload one or two logos in supported formats like SVG, PNG, or JPG.
  • Colors: Add up to 10 brand colors for consistent use across materials, with a HEX picker to ensure precise color choices.
  • Typography: Define up to 5 fonts, selecting from popular options like Roboto, Open Sans, or custom fonts, to match the brand's tone and style.
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After customization, users can set the brand board as the default or save it for future use. This feature ensures that all campaigns, emails, and other marketing assets maintain a unified and professional appearance.

 
 

Ad Manager

The Ad Manager streamlines your paid marketing campaigns. Use this tool to create, manage, and analyze your advertisements across multiple channels. With detailed performance metrics, you can optimize your campaigns for better ROI and audience targeting. (Ad Reporting available in Reporting Feature.)

Ad Manager

Setting up Ad Manager

As you can see in the following image the Ad Manager is a paid feature, which we off for an additional charge.

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When Payment is processed successfully you begin by connecting your Facebook account and selecting the desired Ad Account. From there, you can link a Facebook page to run ads. This setup ensures seamless integration with your social media campaigns, allowing you to manage multiple ad accounts, forms, and objectives from one platform.

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Create Ad Manager Campaign

Easily create campaigns tailored to your goals. Choose between predefined templates or start from scratch. The detailed campaign list allows you to monitor the status, objectives, and budget allocation of your ads/campaigns, ensuring efficient campaign management.

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Creation Process

Objective

Define your campaign's objective, whether it’s lead generation or website traffic.  Use clear goals to target your audience effectively.

Objective: Lead Generation

Select the appropriate lead form, special ad category, and button type to suit your campaign needs.

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Objective: Website traffic

Provide your Website URL and select your desired button type.

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Comply with Facebook’s advertising policies by selecting the appropriate special ad category, such as employment or housing.

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Placements

Optimize your ad placement by choosing specific positions across Facebook, Instagram, and Messenger.

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Add Content

Craft engaging content by customizing ad text and media. Choose between single or carousel formats and upload relevant visuals. Use descriptive headlines and optional primary text to convey your message effectively.

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Budget and Audience

Control your campaign budget with daily or lifetime options. Target your audience using precise geographic locations and other demographic filters, ensuring your ads reach the right people.

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Intended Audience

Fine-tune your target audience with filters such as interests, language, and age range.

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Preview and Publish

Preview and review your ad content before publishing, ensuring your message aligns with your campaign goals.

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Ad Manager Settings

Monitor your ad performance with a comprehensive overview of metrics like CPC, reach, and spend. Manage campaigns efficiently, track progress, and identify areas for optimization.

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Streamline your advertising efforts by integrating Facebook accounts and managing connected pages. Track performance with conversion pixels, ensuring your campaigns are data-driven and goal-oriented. Create new conversion pixels as needed to measure ad success accurately.

Integrations

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Pages

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Conversions

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Best Practices

Set Clear Goals for Campaigns
Whether you’re planning a social media post or running an ad campaign, define specific objectives like brand awareness, lead generation, or sales to measure success effectively.

Plan Social Media Content Strategically
Use the Social Planner to map out posts well in advance. Align content with promotions, seasonal trends, or specific campaigns for maximum impact.

Leverage Automation and Integration
Automate repetitive tasks like email sequences, social posts, and affiliate communications. Integrate the Affiliate Manager with Memberships for seamless information sharing.

Maintain a Consistent Social Media Presence
Schedule posts regularly across platforms to keep your audience engaged. Use analytics to determine optimal posting times and content types.

Engage with Your Audience on Social Media
Use comments, likes, and shares to connect with followers. Respond promptly to customer inquiries or feedback through your scheduled posts.

Promote Events with Countdown Timers
Pair social posts with countdown timers in your campaigns to create urgency and increase participation in events, sales, or launches.

Track and Adjust Strategies Continuously
Regularly review the analytics from your Social Planner, Ad Manager, and email campaigns. Refine your strategies based on audience engagement and performance trends.


 

FAQs

What platforms does the Social Planner support?

The Social Planner supports major platforms like Facebook, Instagram, LinkedIn, Google Business Profile, and more.

 
 

How do I create a countdown timer?

Go to the "Countdown Timers" section, click "+ New," and set your desired deadline or duration. The timer can then be embedded into your emails or website.

 
 

Can I track how customers interact with trigger links?

Yes, the Trigger Links feature allows you to monitor clicks and automate follow-up actions based on user interactions.

 
 

Is there an option to approve posts before they go live?

Yes, the Social Planner includes a post approval process where notifications can be sent to approvers for scheduled posts.

 
 

How can I ensure brand consistency across my campaigns?

Use the Brand Boards feature to upload and manage logos, colors, and typography for a unified brand presence.

 
 

How does the Social Planner help with scheduling?

The Social Planner lets you schedule posts across multiple platforms. With a calendar view, you can organize posts by date and ensure consistency in your social media strategy.

 
 

Can I track social media performance?

Yes, the Social Planner includes analytics to track metrics like reach, engagement, and performance trends. This helps you identify what content works best.

 
 

How does the Affiliate Manager integrate with other features?

The Affiliate Manager connects with the Memberships feature to enable automatic information sharing with affiliates. This includes payouts, shared media, and referral performance.

 
 

Can I schedule posts for multiple platforms at once?

Absolutely! The Social Planner supports scheduling for multiple social media accounts, allowing you to manage all platforms from a single dashboard.

 
 

How do I align social media posts with campaigns?

Use the Social Planner to schedule posts that align with your marketing campaigns. For example, you can promote a sale using countdown timers and schedule corresponding social media posts.

 
 

What analytics does the Social Planner provide?

The Social Planner offers insights into post reach, engagement, and audience interactions. These metrics help refine your social media strategy.

 
 

How do I create a consistent social media strategy?

Plan posts in advance using the Social Planner’s calendar view. Focus on aligning content with your brand’s voice, campaigns, and audience interests.

 
 

 

Conclusion

The "Marketing" module provides businesses with the tools to create, execute, and analyze multi-channel campaigns with ease. From engaging social media posts to high-performing ad campaigns and affiliate collaborations, every aspect of your marketing strategy can be managed in one place. By leveraging features like automated trigger links, dynamic countdown timers, and insightful analytics, you can focus on what matters most—building strong customer relationships and driving growth. Whether you're a small business or an enterprise, this module offers the flexibility, integration, and innovation needed to succeed in today’s competitive marketplace. Take your marketing efforts to the next level with a platform that ensures efficiency and results.